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The Psychology of Persuasion: Building a Case from Start to Finish - A Webinar


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Every trial is different and each trial attorney has a different style and approach. Accordingly, no simplistic formula or recipe can be created to solve the vast array of potential problems we confront in trial. This groundbreaking 2-hour presentation is focused on how to use the arts and sciences of persuasion to more efficiently present a unique case to a jury. Dyke Huish, both a licensed criminal defense attorney and a recipient of a Masters Degree in Psychology, will cover in detail, the numerous innovative principles of persuasion that he has established over his long and distinguished career. You will learn how the brain interprets and processes persuasive information at trial and how to turn the mundane facts of your case into a detailed and persuasive story of innocence.

DATES: Available any time 
DURATION: Approx. 2 hours
FLEXIBILITY: Registrants will have 7 days to complete the 2 hour training.
CLE: This training is currently eligible for credit in the following states: Alabama (2.0), Arizona (2.0), Arkansas (2.0), California (2.0), Florida (2.5), Georgia (2.0), Indiana (2.0), Mississippi (pending), Missouri (2.4), Nevada (2.0), New Jersey (2.4), New Mexico (2.0), New York (2.0), North Carolina (2.0), Oregon (2.0), Pennsylvania (2.0), Tennessee (2.0), Texas (2.0), Virginia (pending), Washington (2.0). Please contact Cori Crisfield at for inquiries about your state.
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  • Dyke Huish (Mission Viejo, CA)
    Dyke Huish is a Criminal Defense Attorney based in Southern California with a practice that handles criminal cases across the Country. He has tried well over 150 criminal cases in both State and Federal Courts including numerous high-profile cases. In 1993 he was declared the American Inns of Court National Trial Champion. He has the unique background of not only being a successful trial attorney but also having obtained a Masters Degree in Psychology. His deep understanding of both the law and the human mind allow him to bring a different perspective to the handling of complex criminal cases. His government service has included serving as a Deputy District Attorney and Deputy Public Defender. He has been listed in Super Lawyers since 2010 as a top defense attorney in Southern California, is Martindale Hubble AV rated, and is a Certified Criminal Law Specialist with the State Bar of California. He has successfully litigated two of the longest and largest fraud cases in the history of the State of California. In 2015 he was awarded the J.Reuben Clark Award for distinguished legal service in California. He has authored numerous articles on Trial Work, Criminal Defense, White Collar Defense and Jury Psychology. He is a frequent speaker and is noted for his both educational and entertaining style. He is a master story teller and has a specialty in Opening Statements and Closing Arguments. He has been called one of the finest jury trial closers of his generation by numerous observers, opponent and judicial officers. Mr. Huish is a husband and the father of five children and is fluent in Spanish.


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Members of NACDL enjoy exclusive registration rates for our seminars along with all the benefits from joining.

Registration Fees
NACDL Members $69
Non Members  $79
ALL Public Defenders $59
Groups of 15 or more PDs (must register at the same time; 1 payment; no changes or cancellations allowed). To register a group, please visit: $49

Code of Conduct

NACDL endeavors to foster a working, learning, and social environment free of harassment, discrimination, intimidation, and insult. To that end, NACDL has adopted a Code of Conduct for Affiliated Persons that applies to all attendees and participants of any kind at all NACDL sponsored events.

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